In the heart of Tampere Seele is offering a beautiful selection of Finnish organic clothing, as locally produced as possible. It can be expensive but it definitely last longer.

For lovers of Finnish design, Miela (picture) is a shop hosting about 20-30 local brands, some of them being 100% organic. It’s all about clothing but also beautiful notebooks, jewels and accessories.

Second hand clothes are nice and sustainable. Second-hand is very popular in Finland and all the shops are offering items in very good condition (Fida’s shop on the picture below). So buy new only when it’s absolutely necessary. Check out this article listing second hand shops offering clothes, furniture and more.

If you’re searching for 100% sustainable jean’s, you can find the Swedish Nudie’s’s at Inch’’ shop. They are also retailers of Arela and other Finnish / Scandinavian interesting brands.

Medium size shops like Lindex and KappAhl are offering a great choice of organic clothing for the whole family.

Of course, supermarkets and global brands like H&M are offering some sustainable clothing but you have the buy with the big picture in mind... It doesn’t mean much to buy "sustainable" if it’s imported from Asia where working conditions can be unclear and CO2 emissions during shipping can be high.

Like in many field, it requires a bit of your attention to understand well the labels. For example, "Fair Trade" means that the garment was produced in good working conditions with a fair wage paid to workers but it can be GM cotton (genetically modified cotton using tons of water). "Sustainable" means usually that part or all of the fibers are coming from sustainable/organic cotton fields. "Organic" or "OeköTex" means it’s fully clean and it’s probably the most reliable label. "Recycled" is... re-use of any kind of fiber, which is for sure a great starting point. "Conscious" and "Responsible" are more for marketing as things are today.

Since 2015, with Emmy the "Consumers can sell clothes they no longer need by sending them to us. We check and photograph the clothes and add them to the online shop where consumers can buy them. We also make sure that clothes that are not sold are used by donating them to charity."

Check also Nekkala, Lielahti and Lentola reuse centers and don’t hesitate to use the Guppy Washing bag to prevent micro-plastic pollution (here)

Check also Sustainable Fashion Finnish Brands and Planning for more mökki time or outdoor holidays in Finland? Support local quality.

This article is in progress, feel free to contact to suggest more.